Sunday, 31 October 2010

She was a candle in the wind. Unreliable

I always thought Channel 4 was the most digital savvy of all the channels. But apparently this doesn't stop them from making a mistake so short sighted that I'm shocked it still happens after all these years.

A little example of their latest initiative involves Garth Marenghi's Dark Place. A great, original, but criminally under-watched show that I love to share with anyone who'll listen. Or at least look like they're listening.

To help share this show, and encourage people to buy the DVD, I show people two clips. One is of the intro, which brilliant sums up the faux-80s TV show appeal and the other is a user made 3 minute version of a song from the series called 'One Track Lover'.

None of these are a replacement for buying the DVD, but crucially, they are great tools for selling the DVD. So why Channel 4 has decided to remove them from Youtube I simply do not know. The content works better than any viral campaign an agency could come up with.

At this point I should make it clear that I don't think this post is making any points that haven't been made a hundred times before (I probably should have opened with that and saved everyone some time). However, it's the very obvious nature of this thinking that makes me wonder how great creative companies can take this kind of action.

Now if I want to tell people about the show, I have to link them to videos that might actually act as a replacement to buying the DVD

Tuesday, 19 October 2010

Find out what this post is about by reading it

I saw a lot of adverts for that Seven Days programme on Channel 4 recently. A lot of adverts.

I saw posters that stated it was a new kind of reality show. However, it didn't tell me what it actually was. A teaser poster you could say.

I then saw a TV advert for that Seven Days programme on Channel 4. A lot of TV adverts. They said it was a new kind of reality show. However, it didn't tell me what it actually was.

When it came to the show starting, I watched an episode of Friends. A lot of episodes of Friends

What kind of freak has a default state of being interested in anything they see or read or hear in an ad? Yet I've seen quite a few examples recently of teaser style ads that have made no attempt to get me interested in what they have to say, they just assume I'm going to take time out of my busy day (of watching that episode where David Schwimmer says 'pivot' a lot) to research their campaign.

I would give examples of these other ads, but I cant remember who or what they were for... if indeed I ever knew.