After years of...After years of...After years of....

After years of lesser films, such as the Matrix, being copied in adverts over and over again, at last it is the turn of a real classic.

Yes, Groundhog day is back on TV, but this time to sell phones. I can't tell if I like the Vodafone advert or not, but it's entirely irrelevant, because Groundhog day is awesome and therefore the advert makes me happy.

Who ever is first to turn the Super Mario Brothers Movie into an advert gets all my money...

Things with which I did at Public

Here is the result of an anti-smoking brief I worked on and presented at Public.

http://www.mortfolio.co.uk/SmokingPresF.pdf

If anyone wants to see it in a non-pdf form, I will be writing it up on Mortfolio.co.uk soon...ish.

I tried to take an original approach to solving the problem, so I would be interested to know what people think of it!

All of Doncaster breathes a sigh of relief...

My week of work experience at Public has come to an end. And a very useful experience it was indeed.

I shall soon post the results of my exploits. Look away now if you like smoking...

Sofa, so good

My idea for DFS managed to win the APSOTW competition here: http://http://joymachine.typepad.com/northern_planner/2007/08/okay-heres-the-.html

Really greatful for all the feedback there and some of the other ideas are superb.

Also, I promise I'll write something useful on here at some point...

It's alive!

http://www.mortfolio.co.uk/ is now a site with fully working buttons. It also has a little bit about the work I did last semester.

Let me know what you think.

Pointless or cunning?

I turned on to the Community Shield yesterday, as you do, when I realised the score was no where to be seen.

It took a few seconds (5 according to the Sky box) for it to appear from behind the channel select bar. It all stank of a pointless change to the design, merely for the sake of changing something. No one had seemed to have taken the time to intergrate what was on the screen with what Sky's own products put over the screen.

I thought about all the times I've had to watch football on crappy projectors in pubs and not even been able to see the bottom of the screen. Then it hit me, maybe it's all a cunning plan on Sky's part to catch pubs that pay for a normal Sky subscription.

Often the reason I notice that I cant see the bottom of the screen is because I can't tell if the little pint glass is in the bottom right, showing that it's allowed to be shown to a big audience. So, now pubs will have to show us all if they've been forced to pay up or not.

Pointless or cunning then? Maybe just lucky...

Won't somebody please think of the children!

"I was driving past a bus stop full of children". Oh no, I thought, it's another one of those graphic adverts which shows children getting hit by cars to warn people off speeding/drink driving.

No wait, it's a National Accident Helpline advert. About a car hitting another car. The children were fine and completely irrelivant, but boy did it get my attention.

I think this could be the start of a whole new style of advertising:

"I was walking down the street the other day when I saw a child being held at gunpoint. Later that day I ate some Pringles. Once you pop, you can't stop!"