Long way down

Ewan Mcgregor.

For a while now, his name has created a feeling of admiration among people my age. Most students have or plan to go travelling before starting the 9-5 for the rest of their life, so his epic travels round the world on his bike has made him a bit of a young person's hero, in my experience.

Which makes it all the more sad that now whenever I watch TV with my friends, he gets ridiculed. A once once quietly dignified and respected personality, dropped back down to the level of common celebrity.


On the face of it having a man so well travelled become the face of Davidoff Adventure makes sense. In fact, I'm fairly certain it could have worked, if it had just been done with a bit more subtlety.

If the advert needs to explain why he is adventurous in such detail, then he obviously isn't well known enough to be the face of an aftershave. By trying to condense his whole journey into an advert, while discussing the smells of a life changing experience, it takes all the authenticity out of his once admirable trip. It makes his journey of discovery look like a corporate sponsored day out.

I've not yet sat through a viewing of the advert where no one has commented how bad it is. I'd like to put it down to overkill on trying to link Ewan to adventure this time, and hopefully the advert will be cut down soon, so we don't get hit over the head with the rational anymore.