Sunday, 6 April 2008

April Tools

The April fools jokes this year seemed to crank up the budget higher than ever before.

Looks like the day is becoming an even better tool for marketing, as suddenly virals can be displayed in traditional media without losing effect.

Take this rather expensive looking fake trailer from games website IGN:

This would be a pretty great viral if it had just been released on YouTube, but thanks to April Fools day, it could be posted as a major news item on the front page of their website. When people are spending big money on virals anyway, I guess it makes sense to release them on a day where lying in advertising is not just accepted, but promoted.

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