Thursday, 22 May 2008

Things with which I have done: EU

This project was for a Europe wide competition. The brief was to focus on a segment of your home country and make them more accepting of the EU.

Our choice was C2 and D demographics...basically the most anti-EU people we could find, because we like a challenge.

Basically, are key insight was that before now, the EU's work had always been credited to what ever government was in control at the time, leading the EU to appear as a new threat to these people, because they have no knowledge of their part in previously accepted legislation.

So our job was to communicate the previous work the EU had done, specifically the work to help this segment (eg. cleaner UK beaches and paid working holidays).

You can see how we did this in our book on the project here

The results were recently announced for the competition and our entry came top out of all the UK entrants and 5th in all of Europe, earning us an honourable mention. I worked on this project with Dayve Talbot, Ollie Moxham and Christiaan Huynen.

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