Won't somebody please think of the children!

"I was driving past a bus stop full of children". Oh no, I thought, it's another one of those graphic adverts which shows children getting hit by cars to warn people off speeding/drink driving.

No wait, it's a National Accident Helpline advert. About a car hitting another car. The children were fine and completely irrelivant, but boy did it get my attention.

I think this could be the start of a whole new style of advertising:

"I was walking down the street the other day when I saw a child being held at gunpoint. Later that day I ate some Pringles. Once you pop, you can't stop!"