Pointless or cunning?

I turned on to the Community Shield yesterday, as you do, when I realised the score was no where to be seen.

It took a few seconds (5 according to the Sky box) for it to appear from behind the channel select bar. It all stank of a pointless change to the design, merely for the sake of changing something. No one had seemed to have taken the time to intergrate what was on the screen with what Sky's own products put over the screen.

I thought about all the times I've had to watch football on crappy projectors in pubs and not even been able to see the bottom of the screen. Then it hit me, maybe it's all a cunning plan on Sky's part to catch pubs that pay for a normal Sky subscription.

Often the reason I notice that I cant see the bottom of the screen is because I can't tell if the little pint glass is in the bottom right, showing that it's allowed to be shown to a big audience. So, now pubs will have to show us all if they've been forced to pay up or not.

Pointless or cunning then? Maybe just lucky...