Monday, 15 October 2007

You'd better read, read, read, read, read, read, read...

Having recently been thinking of song titles/lyrics for a project I was working on, I was reminded of how important it is to think about everything to do with that song/band/scene etc. before using it.

One of the funniest examples I can remember of this going wrong is with Smile.co.uk. the Internet bank.

Now while I love the song 'Smile' by the Supernaturals, it does mean that I continue to sing it in my head after the advert finishes and unfortunately for them, I remember that the next line after the cut is:

'You'd better smile... because that's all you've got left.'

Probably not the best tag-line for a bank...

5 comments:

Rob Mortimer said...

Wasnt that ad from about 1999?

Way to take a long time to comment about it ;)

David Mortimer said...

Yes it was, but it still annoys me to this very day!

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