Tuesday, 19 October 2010

Find out what this post is about by reading it

I saw a lot of adverts for that Seven Days programme on Channel 4 recently. A lot of adverts.

I saw posters that stated it was a new kind of reality show. However, it didn't tell me what it actually was. A teaser poster you could say.

I then saw a TV advert for that Seven Days programme on Channel 4. A lot of TV adverts. They said it was a new kind of reality show. However, it didn't tell me what it actually was.

When it came to the show starting, I watched an episode of Friends. A lot of episodes of Friends

What kind of freak has a default state of being interested in anything they see or read or hear in an ad? Yet I've seen quite a few examples recently of teaser style ads that have made no attempt to get me interested in what they have to say, they just assume I'm going to take time out of my busy day (of watching that episode where David Schwimmer says 'pivot' a lot) to research their campaign.

I would give examples of these other ads, but I cant remember who or what they were for... if indeed I ever knew.

1 comment:

Rob Mortimer said...

"This is an advert, but we're not going to tell you what for..."